Chapter 7

Chapter 7


The power of finding clarity in business

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.

Sun Tzu

In a nutshell

Is a strategy something you have or something that you do? Should a strategy be synonymous with the purpose of business? Or is it just a means to an end? How you connect strategy to other subject areas will depend on how you answer such big questions. Marketing and international business, for example, both have a strategic overlap and any aspect of financial management with capital expenditure or long-term financial interests of the owners is strategic. In fact, you could ask what isn’t strategic. No wonder that people ...

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