Chapter 9
Global and international business
The grass is always greener?
‘Curiouser and curiouser!’ cried Alice … ‘now I’m opening out like the largest telescope that ever was! Good-bye feet!’ (for when she looked down at her feet, they seemed to be almost out of sight, they were getting so far off).
Lewis Carrol, Alice in Wonderland (1865)
In a nutshell
When your daily work is dominated by tactical thinking, globalisation and international business can seem like remote concerns. Don’t be deceived, though. You are already part of the global economy, even if you work in a small organisation with no apparent multinational involvement.
This chapter looks at two things. First, macroeconomics and the terms used in policy making for nations, groups ...
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