PREFACE

The first question you may ask is, “Who does this guy think he is? And why is a rock star writing a business book?”

Good questions. Keep reading.

Before we begin, let me point out that this book is designed to have two separate sections.

A “ME” section. As in ME, Incorporated.

And a “YOU” section. As in, YOU, Incorporated.

There’s a little bit of “ME” in “YOU,” of course, and there’s a little bit of “YOU” in “ME.” As it is with life. We’re not so different.

At the end of each chapter in the “YOU” section you will also notice what I like to refer to as “The Art of More,” which takes the experiences and advice I share in the book and boils them down to thirteen principles for success. Why thirteen principles? For one, I don’t believe in ...

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