October 2014
Beginner
224 pages
4h 1m
English
book
Me, Inc. - Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business
by Gene Simmons
Content preview from Me, Inc. - Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business
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Learning About Branding and the Music Business
“I am the brand.”
GENE SIMMONS
(you’re damn right I just quoted myself)
From the get-go, KISS understood that we were a business but there was still a lot to learn. Bill Aucoin and our lawyers helped us to learn about all sorts of new business areas that we’d never contemplated before.
Like trademarks. In order to protect our face-paint designs and our logos and our songs, we needed to trademark and copyright them. Trademark and copyright are slightly different legal terms, and they do slightly different things legally. But they’re both designed to prevent others from stealing or copying your creations.
Copyrighting a song was standard practice at the time but trademarking our specific look was ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.