Values-Based Organizational Culture
I think many people assume, wrongly, that a company exists simply to make money. While this is an important result of a company’s existence, we have to go deeper and find the real reasons for our being. As we investigate this, we inevitably come to the conclusion that a group of people get together and exist as an institution that we call a company so that they are able to accomplish something collectively that they could not accomplish separately—they make a contribution to society, a phrase which sounds trite but is fundamental.
—David Packard, cofounder of Hewlett Packard, 1939
ACCORDING TO COLLINS AND PORRAS (1994) the first question a new CEO should ask after walking through the door is not, “What ...