Pulling It All Together
Our goal in writing this book is to provide the foundation, tools, and practical guidance to create a meaningful measurement and reporting strategy. We hope we have accomplished that goal by sharing the TDRp framework with guidance on four broad reasons to measure, three types of measures, and five general types of reports, along with recommendations on how to select the appropriate measures and reports.
While we hope we have provided many good ideas that you can apply, here are some basic tips:
1. Always start by asking questions.
This is the natural starting point to answer any specific request for measurement or to create a measurement and reporting strategy. Begin by asking:
• Why do you ...