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Measuring and Improving Social Impacts by Kristi Yuthas, Marc J. Epstein

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1The Social Impact Creation Cycle

Every nonprofit, every company, and every investor creates social impacts. If you’re reading this book, you are likely among those looking for ways to increase their impacts in order to contribute to social change. When you decide to invest in social impact, you are embarking on a journey that is uniquely your own—no two individuals or organizations begin or end up at the same point, for reasons you’ll soon see. This book will serve as your companion and guide, leading you through the complex maze from the initial investment to the changes you seek.

The book is organized around the concept of a cycle, which helps you maximize your social impact by making deliberate and well-informed choices at every step in the ...

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