2Understanding the Investor

What will you invest and what social impacts and other returns do you expect from those investments? Investors face these two key initial decisions when planning their social investments. By thinking carefully about these issues at the beginning of the impact creation cycle, you can maximize the range and depth of your investments and the returns those investments can generate.

A number of organizations recognize the importance of returns to investors and have developed ways to deliver them. For example, some organizations working on behalf of the poor in remote regions show investors firsthand how the resources they provide can change lives. Investors are invited to visit project areas and talk with the people who ...

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