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Measuring and Improving Social Impacts by Kristi Yuthas, Marc J. Epstein

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6Linking Actions to Impacts

Why are you here? What is your organization’s reason for existing? What does success mean to you? What would it take for you to be able to say, “Because of our investments, the world is a better place”? It is surprising how difficult these questions are to answer for many social purpose organizations. But if creating social change is important for you, it is essential to envision and describe exactly what changes you seek.

Even if you operate in dynamic environments and have rapidly changing goals, it is important to think about these questions on a regular basis. Without them, you may end up fighting fires or solving the problems that seem most salient at the moment, or you may be pulled to and fro trying to serve ...

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