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Measuring and Improving Social Impacts by Kristi Yuthas, Marc J. Epstein

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12Call to Action

Investing in impact is not easy, but the world needs you. The social and environmental issues we face today are tremendous. But investors like you are making great strides in many areas, and there has never been more interest in solving the big problems. Tackling the challenges that lie ahead will require all of us to invest our scarce resources in the most strategic and effective ways possible.

You’ve already chosen to devote your time, money, and other precious resources to help others by promoting positive social and environmental changes. And now you’re making the decision to manage your investments in new ways to create the maximum possible benefits. We’ve all heard about well-meant projects that have languished or failed, ...

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