Chapter 12

Data Quality Strategy

“I tell this story to illustrate the truth of the statement I heard long ago in the Army: Plans are worthless, but planning is everything. There is a very great distinction because when you are planning for an emergency you must start with this one thing: the very definition of ‘emergency’ is that it is unexpected, therefore it is not going to happen the way you are planning.”

—President Dwight D. Eisenhower (1957)


This chapter defines the concept of data quality strategy so that it can be understood in relation to an organization’s overall strategy and to other functions (data governance, systems strategy) that also contribute to the effort to produce better data. These efforts go by different names in ...

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