September 2009
Beginner
224 pages
7h 18m
English
book
Measuring for Success: What CEOs Really Think About Learning Investments
by Jack J. Phillips, Patricia Pulliam Phillips
Content preview from Measuring for Success: What CEOs Really Think About Learning Investments
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Chapter 2
The Foundation for This Book
The goal of this book is to shed new light on what top organizational executives consider success in learning and development. The source of this new light is a set of data collected for this book that asked CEOs and other top executives what measures really mattered to them when describing the success of any learning initiative.
This chapter provides:
- a brief summary of the frustrations traditionally experienced by CEOs when reviewing “successful” measures
- a cogent explanation of why CEOs and top learning executives often find they are not on the same page when discussing the value of learning
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