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Measuring for Success: What CEOs Really Think About Learning Investments
book

Measuring for Success: What CEOs Really Think About Learning Investments

by Jack J. Phillips, Patricia Pulliam Phillips
September 2009
Beginner
224 pages
7h 18m
English
Association for Talent Development
Content preview from Measuring for Success: What CEOs Really Think About Learning Investments

Chapter 6

Reaction Measurements

Executives Are Only Slightly Interested

Regardless of your approach to gathering feedback from participants in a program, you want data that is helpful to its success. Collecting reaction data at the end of the program’s operational phase is the first step toward reporting results. However, it is also the first step at which the chain of impact can be broken if participants see little or no value in the program. Unfortunately, though participant feedback can be a powerful type of data, this group of measures is often overused, misused, and misunderstood. Executives rate this level of data as least valuable. Yet ...

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