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ROI in Coaching: The Basics

WHAT IS COACHING?

According to the Merriam-Webster online dictionary, the word coach originated in Hungary in 1556, where the Hungarian word kocs referred to a wagon used to transport people from one place to a new destination. Used as a noun, kocs, which is coach in English, is also a great metaphor for the meaning of the verb to coach. Not only has the word coach become a verb, but it also has become a profession.

While there are many definitions of coaching, the International Coach Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize ...

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