Evaluation Planning and Data Collection


As the coaching profession has matured, accountability for coaching effectiveness has increased. In the past, we could provide nearly any talent development solution, including coaching, to clients and measure the success of that solution based upon self-reports of satisfaction, feelings of improvement, and observations of behavior change. But in a world of tighter budgets, less time, and fewer resources, this is no longer enough. Instead, the very real demands for coaching accountability require that we shift from an activity-based approach to a results-based approach to ...

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