5

Practical and Credible Data Analysis

Most employee engagement practitioners will agree that data analysis and interpretation is one of the most challenging tasks of measurement and evaluation. A misunderstanding of the techniques as well as a fear of math and statistics compound this challenge. This chapter describes five key steps in simple terms.

The first step is to isolate the impact of an employee engagement program, because other variables often influence the impact of an employee engagement program and these factors must be taken into account. The second step is to convert data to monetary values—it is one thing to collect the data, but assigning a monetary value to the data is a different process. The third step is to examine the costs ...

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