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Measuring ROI for Engagement Linked to Retention Improvement
Southeast Corridor Bank
This case was prepared to serve as a basis for discussion rather than to illustrate either effective or ineffective administrative and management practices. All names, dates, places, and organizations have been disguised at the request of the author or organization.
Abstract
This case study demonstrates how a retention improvement program at a regional bank generated an extremely significant impact, including an impressive return on investment, using a strategic accountability approach to managing retention. By analyzing ...
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