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Measuring the User Experience by William Albert, Thomas Tullis

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Chapter 1 Introduction

The goal of this book is to show how usability metrics can be a powerful tool for successfully evaluating the user experience for any product. When some people think about usability metrics, they feel overwhelmed by complicated formulas, contradictory research, and advanced statistical methods. We hope to demystify much of the research and focus on the practical application of usability metrics. We’ll walk you through a step-by-step approach to collecting, analyzing, and presenting usability metrics. We’ll help you choose the right metrics for each situation or application, and show you how to use them to produce reliable, actionable results without breaking your budget. We’ll give you guidelines and tips for analyzing ...

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