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Measuring the User Experience by William Albert, Thomas Tullis

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Chapter 2 Background

In this chapter we review some basic statistical concepts, walk you through a few common statistical procedures, and discuss how to design a well-thought-out usability study. We won’t burden you with too many formulas or complicated statistics. Instead, we focus on the practical side to give you a step-by-step guide to analyzing your usability data in the simplest possible way. We want to get you comfortable with these methods as easily and quickly as possible before you continue with the material in the rest of the book.

The first part of this chapter covers basic information about understanding data and designing a usability study. The second part includes a step-by-step guide to analyzing different types of usability ...

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