Measuring the User Experience, 2nd Edition

Chapter 1

Introduction

Contents

1.1 What is User Experience

1.2 What are User Experience Metrics?

1.3 The Value of UX Metrics

1.4 Metrics for Everyone

1.5 New Technologies in UX Metrics

1.6 Ten Myths about UX Metrics

Myth 1: Metrics Take Too Much Time to Collect

Myth 2: UX Metrics Cost Too Much Money

Myth 3: UX Metrics are not Useful When Focusing on Small Improvements

Myth 4: UX Metrics Don’t Help us Understand Causes

Myth 5: UX Metrics are Too Noisy

Myth 6: You Can Just Trust Your Gut

Myth 7: Metrics Don’t Apply to New Products

Myth 8: No Metrics Exist for the Type of Issues We are Dealing with

Myth 9: Metrics are not Understood or Appreciated by Management

Myth 10: It’s Difficult to Collect Reliable Data with a Small Sample Size

The goal of ...