May 2013
Beginner
320 pages
10h 3m
English
Content preview from Measuring the User Experience, 2nd Edition
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Chapter 1
Introduction
Contents
1.2 What are User Experience Metrics?
1.5 New Technologies in UX Metrics
1.6 Ten Myths about UX Metrics
Myth 1: Metrics Take Too Much Time to Collect
Myth 2: UX Metrics Cost Too Much Money
Myth 3: UX Metrics are not Useful When Focusing on Small Improvements
Myth 4: UX Metrics Don’t Help us Understand Causes
Myth 5: UX Metrics are Too Noisy
Myth 6: You Can Just Trust Your Gut
Myth 7: Metrics Don’t Apply to New Products
Myth 8: No Metrics Exist for the Type of Issues We are Dealing with
Myth 9: Metrics are not Understood or Appreciated by Management
Myth 10: It’s Difficult to Collect Reliable Data with a Small Sample Size
The goal of ...
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