Measuring the User Experience, 2nd Edition

Chapter 3

Planning

Contents

3.1 Study Goals

3.1.1 Formative Usability

3.1.2 Summative Usability

3.2 User Goals

3.2.1 Performance

3.2.2 Satisfaction

3.3 Choosing the Right Metrics: Ten Types of Usability Studies

3.3.1 Completing a Transaction

3.3.2 Comparing Products

3.3.3 Evaluating Frequent Use of the Same Product

3.3.4 Evaluating Navigation and/or Information Architecture

3.3.5 Increasing Awareness

3.3.6 Problem Discovery

3.3.7 Maximizing Usability for a Critical Product

3.3.8 Creating an Overall Positive User Experience

3.3.9 Evaluating the Impact of Subtle Changes

3.3.10 Comparing Alternative Designs

3.4 Evaluation Methods

3.4.1 Traditional (Moderated) Usability Tests

3.4.2 Online (Unmoderated) Usability Tests

3.4.3 Online Surveys

3.5 Other ...