Measuring the User Experience, 2nd Edition

Chapter 7

Behavioral and Physiological Metrics

Contents

7.1 Observing and Coding Unprompted Verbal Expressions

7.2 Eye Tracking

7.2.1 How Eye Tracking Works

7.2.2 Visualizing Eye-Tracking Data

7.2.3 Areas of Interest

7.2.4 Common Eye-Tracking Metrics

7.2.5 Eye-Tracking Analysis Tips

7.2.6 Pupillary Response

7.3 Measuring Emotion

7.3.1 Affectiva and the Q-Sensor

7.3.2 Blue Bubble Lab and Emovision

7.3.3 Seren and Emotiv

7.4 Stress and Other Physiological Measures

7.4.1 Heart Rate Variance

7.4.2 Heart Rate Variance and Skin Conductance Research

7.4.3 Other Measures

7.5 Summary

During a usability study, most participants do much more than complete tasks, respond to questions, and fill out questionnaires. They may laugh, groan, smirk, grimace, smile, ...