Measuring the User Experience, 2nd Edition

Chapter 9

Special Topics

Contents

9.1 Live Website Data

9.1.1 Basic Web Analytics

9.1.2 Click-Through Rates

9.1.3 Drop-Off Rates

9.1.4 A/B Tests

9.2 Card-Sorting Data

9.2.1 Analyses of Open Card-Sort Data

9.2.2 Analyses of Closed Card-Sort Data

9.2.3 Tree Testing

9.3 Accessibility Data

9.4 Return-On-Investment Data

9.5 Summary

This chapter introduces a number of topics related to the measurement or analysis of user experience data not traditionally thought of as part of “mainstream” UX data. These include information you can glean from live data on a production website, data from card-sorting studies, data related to the accessibility of a website, and UX return on investment (ROI). These topics didn’t fit neatly into the other chapters, but ...