Chapter 11

Ten Keys to Success


Some of the concepts and approaches we’ve described may be new to some readers, and maybe even a bit overwhelming at first, so we wanted to highlight 10 key elements that will help you succeed. These are lessons we’ve learned—sometimes the hard way—over the years.

11.1 Make Data Come Alive

One of the most important factors that will determine how much impact you have with your research is the extent to which ...

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