Chapter 4
Media use under structural change
Karl Erik Rosengren
INTRODUCTION
Aspects and determinants of mass media use
In all industrial and post-industrial societies mass media form very important linkages:
1 Between the great societal subsystems (horizontal linkages between, say, economy and polity, religion and science) and
2 Between the macro, meso and micro levels of society (vertical linkages).
The latter linkages may be conceptualized in terms of primary and secondary socialization. When it comes to mass media and the use of mass media, the very general phenomena of primary and secondary socialization have their more specific counterparts in a range of phenomena conceptualized in terms such as diffusion of news, agenda setting, ...
Get Media Effects and Beyond now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
