Chapter 9
Media use and social mobility
Keith Roe
INTRODUCTION
The use which individuals make of the media varies appreciably according to their position in the social structure (Roe 1983; Rosengren and Windahl 1989). It follows that any significant change in these positions, or in the configuration of the social structure as a whole, will influence individual and aggregate patterns of media use. In this chapter the relationship between social mobility and some aspects of media use will be examined theoretically and empirically.
THEORETICAL CONSIDERATIONS
Social mobility
In his seminal work on the subject, Sorokin (1964) defined social mobility as ‘any transition of an individual or social object or value — anything that has been created ...
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