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Media Production, Delivery and Interaction for Platform Independent Systems: Format-Agnostic Media
book

Media Production, Delivery and Interaction for Platform Independent Systems: Format-Agnostic Media

by Graham Thomas, Georg Thallinger, Ben Shirley, Javier Ruiz-Hidalgo, Omar Niamut, Jean-Francois Macq, Oliver Schreer
February 2014
Intermediate to advanced
392 pages
14h 55m
English
Wiley
Content preview from Media Production, Delivery and Interaction for Platform Independent Systems: Format-Agnostic Media

9

Application Scenarios and Deployment Domains

Omar Aziz Niamut1, Arvid Engström2, Axel Kochale3, Jean-François Macq4, Graham Thomas5 and Goranka Zorić2

1TNO, Delft, The Netherlands

2Interactive Institute, Stockholm, Sweden

3Technicolor, Hannover, Germany

4Alcatel-Lucent, Bell Labs, Antwerp, Belgium

5BBC Research & Development, London, UK

9.1 Introduction

Chapters 3 to 8 gave details about the underlying technologies that together constitute the format-agnostic media approach. In these chapters, significant technological advances have been described compared to the state-of-the art in production, delivery, rendering of, and interactivity with, live audio-visual media, as described in Chapter 2. We argue that this new approach of format-agnostic media allows content to be produced in a more flexible way, better suiting the interests of the viewer and the capabilities of their device. However, the introduction of new technology is driven by the articulation of end user demand and their willingness to accept these new technologies, as well as the logical fit of these technologies within the domains where they will typically be deployed. Hence, it is worth considering how the approach of format-agnostic media can be introduced into existing production, delivery and device domains. Studying the techniques that underlie the approach through a variety of application scenarios and use cases helps to better understand their added value as well as their impact on the respective deployment ...

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Publisher Resources

ISBN: 9781118706336Purchase book