Foreword
Welcome to the freshly updated, and painstakingly prepared fifth edition of Media Promotion and Marketing. When PROMAX agreed to support the efforts of the publisher, our overriding goal was to make certain that each edition of this book was the most relevant, up-to-date, and practical book of its kind anywhere.
Thousands of hours have been committed by the authors, with the support of scores of television organizations worldwide, to ensure that when you review this book’s contents, you’ll be getting the most valuable learning experience available in print about promotion and marketing in the television, radio, cable, and news media fields.
It isn’t easy. The pace at which the industry sheds old technologies for breathtaking new ones ...
Get Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
