November 2012
Beginner
352 pages
10h 9m
English
book
Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition
by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
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CHAPTER 5
Designing On-Air, Print, and Online Promotion
Susan Tyler Eastman
Designers and managers of promotion and marketing need to be able to defend their decisions about promotional materials and say why one design is more likely to be more effective than another. At the network and major station level, such designers and their bosses normally have plenty of experience and a track record to back up their decisions, but local designers and managers of promotion need verbal ammunition to fight frequent skirmishes. And the heads of stations and systems need to be able to communicate effectively with the people who plan and realize promotional designs. This chapter provides some bullets for the art wars.
Battles occur because the inclinations ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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