Mediatization and Sociolinguistic Change

Alexandra Georgakopoulou

‘Girlpower or girl (in) trouble?’ Identities and discourses in the (new) media engagements of adolescents’ school-based interaction

1 Introduction

In media consumption studies, there has been little empirical work on how media products permeate everyday life beyond the context of immediate audience-text encounter (Bird 2003; Moores 2000). In similar vein, sociolinguistic studies have only recently begun to document ordinary people’s media engagements in a variety of everyday contexts, beyond the point of initial (however, active) consumption. A case in point is studies of media appropriations and references within classroom interaction that have stressed their performative roles, as activities that develop in parallel ...