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Medici Effect: What You Can Learn from Elephants and Epidemics
book

Medici Effect: What You Can Learn from Elephants and Epidemics

by Frans Johansson
October 2006
Beginner
224 pages
5h 18m
English
Harvard Business Review Press
Audiobook available
Content preview from Medici Effect: What You Can Learn from Elephants and Epidemics

CHAPTER five

  Randomly Combine Concepts
  CARD GAMES AND SKY RISES

IN THE SPRING OF 1991, a young Ph.D. math student named Richard Garfield met with Peter Adkison, the president of a small game company called Wizards of the Coast. Garfield had designed a board game called RoboRally and he was pitching the idea to Adkison. But Adkison did not bite. “Come back with something less complicated,” he told the mathematician. He suggested that Garfield design a game that was quick to play, portable, and inexpensive to produce.1

What Garfield came up with revolutionized the world of games. He created Magic: The Gathering, a card game unlike any other. During the second half of 1993, following the release of Magic, Wizards of the Coast made about ...

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Publisher Resources

ISBN: 9781422148037