Medici Effect: What You Can Learn from Elephants and Epidemics

 Introduction

PETER’S CAFÉ sits on a hillside in Horta, a port city on one of the Azores islands in the middle of the Atlantic Ocean. By the time you reach the docks in the harbor, you can tell that this place is special. Bright, colorful paintings of sailboats and flags line the piers—hundreds and hundreds of them, drawn by visiting captains and crew members from every corner of the globe. Horta is the one place between the Americas and Europe where world-traveling sailors stop to take a break. Some are heading toward Fiji, others to Spain. Some are on their second tour around the world; others are simply resting before the last leg to Brazil. They come from different backgrounds and cultures. And all of them converge upon the rustic-looking ...