DECIDING
29 - TWO BY TWO
Overview
The Two by Two grid is a commonly used tool and is often known as The Boston Matrix, referring to the Boston Consulting Group who developed the tool in the 1970s. The grid is most commonly used when comparing ideas or activities.
This tool is a simple yet powerful method of comparing options and testing assumptions. Categories such as urgency and impact, or cost and risk are often chosen for the axes. You can use the grid with whatever criteria you choose although the core assumption is that there will be ...
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