Meeting the Challenges of Data Quality Management

Chapter 3

Data Quality and Strategy

Abstract

This chapter explores how concepts about strategy apply to data. Data strategy should be connected to overall business strategy while accounting for the challenges particular to managing the quality of data. A strategic approach to data quality management aligns priorities for data and information management with organizational goals and builds accountability for data into processes, system design, and individual performance.

Keywords

Data strategy; competitive advantage; technology strategy; data governance; chief data officer; data literacy

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Sun Tzu

Introduction

Data, processes, technology, people, ...