7 
Deciding about Anything Approach
AGREE ON THE WHY BEFORE THE WHAT
Frequently you discover that people have similar purposes, values, and criteria, and yet they cannot agree. Why? People cannot agree because they have different priorities. For example, when choosing a new car, everyone values appearance and clean air. Yet while some prefer an aesthetically attractive appearance more than power efficiency, others may be unwilling to sacrifice their concern for carbon displacement, preferring a hybrid, even if an affordable hybrid for them looks less fashionable.
Significant business decisions are much more complex than personal vehicle decisions. ...
Get Meetings That Get Results now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
