Chapter 15

Domestic and Cross-Border Business Alliances: Joint Ventures, Partnerships, Strategic Alliances, and Licensing


This chapter describes the various forms of cooperative domestic and international relationships common in business today, including joint ventures, partnerships, strategic alliances, equity partnerships, licensing agreements, and franchise alliances. The primary theme of this chapter is that well-constructed business alliances (both domestic and foreign) often represent viable alternatives to mergers and acquisitions, and they always should be considered one of the many options for achieving strategic business objectives. This chapter details the wide variety of motives for business alliances and the factors common ...

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