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Mergers and Acquisitions Strategy for Consolidations: Roll Up, Roll Out and Innovate for Superior Growth and Returns by Norman W. Hoffmann

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Chapter 11Rollout Initiatives

“Roll out the barrel, we’ll have a barrel of fun./Roll out the barrel, we’ve got the blues on the run!” sang Richard Jamin with a wry smile on his face.

“Are you nuts! I’m sweating like a pig,” said his companion. “All friggin’ night we’ve been driving through town in this cracker box truck like terrorists, stopping at every strip shopping center to plant one of these monster racks with a bag of sand in its base. We’ve been out here all friggin’ night, and we’ve got at least two more nights before we’ve unloaded them all.”

“What? You’d rather be doing this in the heat of the day? Then you’d be whining about the traffic, humidity, and scorching sun!”

“True enough. But I really didn’t think I was signing up for longshoreman ...

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