Chapter 14Identifying Rollup Opportunities

Serendipity. Something interesting catches his eye, and that person suddenly discovers that he has lucked into finding a hot opportunity when he wasn’t even looking. That often seems to be the story behind great acquisitions:

• While aggressively developing his Multimixer sales business, Ray Kroc became curious about why a single drive-in restaurant had bought eight of those machines, which made five milkshakes simultaneously. He traveled to San Bernardino to see what kind of operation needed to make 40 shakes at a time and came away enamored with the prospect of replicating the business model. After acquiring a franchise, he bought the business outright and began the process of rolling out locations ...

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