Chapter 15Conclusion

It was a rare event for the Pacific Northwest—a beautiful sunny day—as Robert Beheler walked into the East Portland car dealership. He’d visited it many times before, but today the weather seemed to suggest a particularly propitious moment to achieve his goal. Today he was going to persuade the dealership to commit to an advertising spread in Auto Mart. Today he was going to make it past the gauntlet of salespeople, past the used car manager, and finally meet with the general manager.

As he strolled across the showroom floor, he took a deep breath, put his cheeriest smile on his face, and advanced toward the sales bullpen where all the deals were desked. Sure enough, there was the GM standing on the dais several feet above ...

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