Book description
Get your message across the right way with clear communication
Message Not Received provides the tools and techniques that make an effective writer and public speaker. Particularly on topics related to data and technology, effective communication can present a challenge in business settings. This book shows readers how those challenges can be overcome, and how to keep the message from getting lost in the face of mismatched levels of knowledge, various delivery media, and the library of jargon that too often serves as a substitute for real, meaningful language. Coverage includes idea crystallization, the rapidly changing business environment, Kurzweil's law of accelerating change, and our increasing inability to understand what we are saying to each other. Rich with visuals including diagrams, slides, graphs, charts, and infographics, this guide provides accessible information and actionable guidance toward more effectively conveying the message.
Today, few professionals can ignore the tsunami of technology that permeates their lives, advancing far more rapidly that most of us can handle. As a result, too many people think that successful speaking means using buzzwords, jargon, and invented words that sound professional, but don't actually communicate meaning. This book provides a path through the noise, helping readers get their message across succinctly, efficiently, and effectively.
Adapt your approach for more effective communication
Learn the critical skill of crystallizing ideas
Tailor your style to the method of delivery
Ensure that your message is heard, understood, and internalized
It doesn't matter whether you're pitching to a venture capitalist, explaining daily challenges to a non-tech manager, or speaking to hundreds of people - jargon-filled word salad uses a lot of words to say very little. Better communication requires a different approach, and Message Not Received gives you a roadmap to more effective speaking and writing for any audience or medium.
Table of contents
- Preface
-
Part I Worlds Are Colliding
- Introduction: The Intersection of Business, Language, Communication, and Technology
-
1 Technology Is Eating the World
- Whoops
- Accelerating Technological Change
- The Rise of the Machines
- Trailing the Goldfish: Our Declining Attention Spans
- A Communications Revolution
- The Age of the Entrepreneur
- Disruption Is Cool
- SEO and the Really Long Tail
- The Sliding Scale of Search
- Google and the Never-Ending Jargon Train
- Marketing Madness
- Mobile Mania
- BYOD
- The Rise of the Tech Celebrity
- A New Body Politic
- Other Trends
- Next
- Notes
- 2 The Increasingly Overwhelmed Employee
-
Part II Didn’t You Get That Memo?
- 3 What We Say
- Appendix to Chapter 3
- 4 How We Say It
-
5 Why Bad Communication Is Bad Business
- One Size Does Not Misfit All
- Message Not Received
- Decreased Clarity, Credibility, and Trust
- Lost Sales
- Severed Relationships and Burnt Bridges
- Poor Execution and Strategic Blunders
- Lower Productivity
- Inefficiency, Waste, and Severed Relationships
- Increased Risk of Project Failure
- Other Long-Term Employee Issues
- Net Effect: A Vicious Cycle
- Next
- Notes
- Part III Message Received
- Part IV What Now?
- Acknowledgments
- Thank You
- Selected Bibliography
- About the Author
- Index
- End User License Agreement
Product information
- Title: Message Not Received: Why Business Communication Is Broken and How to Fix It
- Author(s):
- Release date: March 2015
- Publisher(s): Wiley
- ISBN: 9781119017035
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