CHAPTER TWO
STEP 2:ELIMINATE DIGITAL DISTRUST
DIGITAL DISTRUST AND WHY IT HAPPENS
How much do you trust in your ability to do your work? Would you give a 100 percent guarantee to your team and your customers that you would be at your very best every day, no matter what? Business management theory, and simple common sense, would say that as hard as people try to be at their best, being at their very best all the time isn’t possible. No one would have the gall to make such a guarantee.
But one company did, and it caught the attention of Christopher Hart, who wrote about it in Harvard Business Review in 1988. In the article, he describes the huge ...
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