Micro-Entrepreneurship For Dummies

Chapter 13

Understanding Your Marketing Approach

In This Chapter

Figuring out who your target market is

Getting to know your competitors

Doing your marketing plan

When you’re ready to sell a product or service (which is after you figure out what you’re going to sell), then you have stepped across the line in the vast and murky world of marketing. You have to choose the best person or group of people (your market) to approach to make money.

In addition, doing your marketing plan, which acts like a road map to get you from where you are (a person offering something for money) to where you want to be (a person who just got money for what he offered!) is important.

If you’re ready to start marketing, you’ve come to the right place. This chapter covers market research. Here I explain how to understand your target market and competitors and how to create your marketing plan.

Identifying Your Target Market

I always smile when I say the words “target market” because I can’t help thinking about an archer with a bow and arrow, but maybe this picture is more appropriate than I think. A target market is actually the name given to those folks that best benefit from what you have to offer. ...