April 2013
Beginner
384 pages
9h 40m
English
Content preview from Micro-Entrepreneurship For Dummies
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Chapter 13
Understanding Your Marketing Approach
In This Chapter
Figuring out who your target market is
Getting to know your competitors
Doing your marketing plan
When you’re ready to sell a product or service (which is after you figure out what you’re going to sell), then you have stepped across the line in the vast and murky world of marketing. You have to choose the best person or group of people (your market) to approach to make money.
In addition, doing your marketing plan, which acts like a road map to get you from where you are (a person offering something for money) to where you want to be (a person who just got money for what he offered!) is important.
If you’re ready to start marketing, you’ve come to the right place. This chapter covers market research. Here I explain how to understand your target market and competitors and how to create your marketing plan.
Identifying Your Target Market
I always smile when I say the words “target market” because I can’t help thinking about an archer with a bow and arrow, but maybe this picture is more appropriate than I think. A target market is actually the name given to those folks that best benefit from what you have to offer. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.