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Micro-ISV: From Vision to Reality by Bob Walsh

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CHAPTER 2Developing the Micro-ISV Way

You were probably tempted to skip this chapter. The first chapter was helpful for finding what to write, and the following chapters on the business and marketing stuff look useful—but you already know how to program, you've done it for a living, and you've found what works for classes, for clients, or in your IT shop, right?

If only that were so!

Writing software from scratch to solve a problem you've picked, especially software you're going to turn around and actually sell to some (you hope!) measurable part of the human race, is incredibly different from what you're most likely used to doing in a class or a job. That's why this chapter is a must read: you need to understand the realities of micro-ISV design ...

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