Book description
Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
Table of contents
- Cover
- Title Page
- Copyright
- Preface
- Contents
- Brief biographical sketches of editors
- List of contributing authors
- 1 Organizational culture: forces that shape thinking, behavior, and success
- 2 Corporate social responsibility reporting and sustainability
- 3 Project management
- 4 Consumer behavior: the importance of millennials in the tourism industry
- 5 Performance appraisal: a critical tool in effective human resource management
- 6 Job analysis: an application in a knowledge-intensive, high-performance SME
- Index
Product information
- Title: Micro MBA
- Author(s):
- Release date: April 2018
- Publisher(s): De Gruyter
- ISBN: 9783110481266
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