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Micro MBA

Book Description

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Preface
  5. Contents
  6. Brief biographical sketches of editors
  7. List of contributing authors
  8. 1 Organizational culture: forces that shape thinking, behavior, and success
    1. 1.1 Introduction
    2. 1.2 The multiple roots of culture
      1. 1.2.1 Culture as a metaphor
      2. 1.2.2 Culture as a national expression
    3. 1.3 The culture of organizations
    4. 1.4 The structure of organizational culture
      1. 1.4.1 Artifacts: visible organizational structures and processes
      2. 1.4.2 Espoused beliefs: underlying philosophies and justifications
      3. 1.4.3 Deeper assumptions and values
    5. 1.5 Enacted values and organizational climate
    6. 1.6 Organizational culture and leadership
      1. 1.6.1 Founders
      2. 1.6.2 Perpetuating organizational culture
      3. 1.6.3 When organizational culture needs to change
      4. 1.6.4 Change interventions in organizational culture
    7. 1.7 Conclusion
  9. 2 Corporate social responsibility reporting and sustainability
    1. 2.1 Introduction
    2. 2.2 The concept of CSR and sustainability
    3. 2.3 Brief overview of historical development of CSR reporting
    4. 2.4 Two branches of CSR
    5. 2.5 To whom does one report on CSR and sustainability?
    6. 2.6 How to disclose CSR and sustainability information?
      1. 2.6.1 Global Reporting Initiative
      2. 2.6.2 Integrated reporting
    7. 2.7 Final remarks
  10. 3 Project management
    1. 3.1 Introduction
      1. 3.1.1 What is a project?
      2. 3.1.2 A brief history of project management
      3. 3.1.3 Common project management methodologies
      4. 3.1.4 Megatrends in project management
    2. 3.2 Business case
      1. 3.2.1 What is a business case?
      2. 3.2.2 Content of a business case
      3. 3.2.3 Project charter
      4. 3.2.4 Steps of initial phase in project management
    3. 3.3 The PMBOK approach
      1. 3.3.1 General structure
      2. 3.3.2 Phases and processes
    4. 3.4 Conclusions
  11. 4 Consumer behavior: the importance of millennials in the tourism industry
    1. 4.1 Introduction
    2. 4.2 Consumer behavior and tourist behavior
    3. 4.3 Millennials’ behavior in tourism industry
    4. 4.4 Final remarks on how to approach this target market from a managerial perspective
  12. 5 Performance appraisal: a critical tool in effective human resource management
    1. 5.1 Introduction
    2. 5.2 Performance appraisal in human resource management
      1. 5.2.1 Performance appraisal objectives
      2. 5.2.2 Performance appraisal instruments
      3. 5.2.3 Performance appraisal procedures
    3. 5.3 Steps to create a performance appraisal system
      1. 5.3.1 Knowledge of strategy and functions
      2. 5.3.2 Performance appraisal planning
      3. 5.3.3 Performance appraisal development
      4. 5.3.4 Performance appraisal
      5. 5.3.5 Performance appraisal review
    4. 5.4 Performance appraisal in company X
      1. 5.4.1 Methodological approach and procedures in information gathering
      2. 5.4.2 Company X strategy
      3. 5.4.3 Performance appraisal planning
      4. 5.4.4 Review of performance evaluation
      5. 5.4.5 Conceptualization of a company’s performance appraisal system
    5. 5.5 Conclusions and guidelines for the future
  13. 6 Job analysis: an application in a knowledge-intensive, high-performance SME
    1. 6.1 Introduction
    2. 6.2 Theoretical background
    3. 6.3 Approach and methodology
    4. 6.4 Findings and discussion
    5. 6.5 Concluding remarks
  14. Index