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Micro MBA by David Starr-Glass, Ana Raquel Sampaio de Sousa, Ana Lúcia Rodrigues, Miguel L. Pinheiro, Jordi Olivella Nadal, Gilda Hernandez-Maskivker, Gema Calleja Sanz, Filomena Antunes Bràs, J. Paulo Davim, Carolina Machado

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David Starr-Glass

1Organizational culture: forces that shape thinking, behavior, and success

Abstract: A critical issue in business is that organizations are composed of individuals and social groups and that organizational outcomes rest on the creativity, efforts, and behavior of these different actors and social units. This chapter considers perhaps the most powerful and decisive aspect of people performance in organizations: organizational culture. The chapter explores the meaning of organizational culture and how culture informs organizational members of the root assumptions, values, and behaviors that constitute the organization’s raison d’être, vision, and future. It considers how cultures evolve within organizations, the pivotal role played ...

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