The web is filled with oodles of content—about anything and everything. But one of the most common types of content that you can find on virtually every site is that which describes people, organizations, and even places.
Most often this content is in the form of contact information, such as a company’s address and phone number. And it is for this type of content that the hCard microformat was developed.
hCard, which I introduced by way of example in Chapter 1, is a formal microformat specification that you apply to contact information for people, places, and organizations and companies, including the following:
• Phone numbers
• Email addresses