CHAPTER 18Resetting Your Filters
So now you have the goods. You have the knowledge. Beyond the prescriptive elements laced throughout these chapters, how else can you use what you know to effect change?
Most of what you’ll do with micromessaging will be more art than formula. Micromessaging is all about human dynamics; no absolute formula could ever work. Take what you feel makes sense and integrate those concepts into your routine business.
Micromessaging is all about human dynamics; no absolute formula could ever work.
Mastery of the “art” of micromes-sages needs to incorporate the following three components.
1. Awareness, which strives to bring you to a state of knowledge and belief that the concept is real and powerful.
2. Acceptance, which ...
Get Micromessaging: Why Great Leadership is Beyond Words now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
