CHAPTER 9Is This About Faking It?

Iwas waiting in the wings while the head of U.S. operations for a major multinational company introduced me as the featured speaker for the day’s meeting. Bill had attended one of my sessions and then called me in to speak to his executive team several months later. This was the company’s annual senior leadership meeting: the top 1 percent, the crème de la crème of the corporate hierarchy. The audience included some 500 corporate leaders from around the globe.

Bill’s introduction was a warm story of his personal epiphany about micromessaging, brought on by his participation in a previous session with me. He told the audience how the work we did helped him revise his way of interacting with clients and colleagues—and ...

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