Microsoft Dynamics CRM 2013 Unleashed

Accounts

In general terms, users should consider Accounts as businesses or organizations. Some Accounts have many Contacts associated with them (such as a normal Customer that has two dozen employees with whom you have contact with on some level); other Accounts have no Contacts associated with them. (The United States government might be a good example of this.)

The Account entity can be used not only for businesses you sell to but also for vendors you purchase from, again tracking Contacts that work for the vendor.

Finally, although not generally common, another use for Accounts is to track Competitors. This situation arises if you have a lot of information about Competitors (such as individual employee data) or if the existing Competitor ...