Microsoft Dynamics® CRM 2016 Unleashed

Introduction

With the release of Microsoft Dynamics CRM 2016, Microsoft has turned its attention to a long-neglected feature of Dynamics CRM: customer engagement. To this end, Microsoft has added features such as ADX, FieldOne, Parature, and Voice of the Customer that allow users of Microsoft Dynamics CRM to directly engage with customers in ways that previously were difficult or required third party add-ons.

To be clear, Microsoft has added most of this functionality through the acquisition of various components and companies. There are too many to name, and the roadmap for them is a fully integrated suite, but at this writing, many of these features are separate add-ins. However, Microsoft’s release cadence has increased, and it is expected ...